These are the questions HVAC owners most often ask when they're deciding whether to launch a boiler division. The answers above are deliberately short. The sections below cover the thinking behind the four that matter most, and point to the pages with more detail.
BoilerConsulting.ca is a marketing and business consulting service for HVAC and heating companies in Canada. We are not an HVAC contractor, and nothing here is engineering, inspection or code-compliance advice.
Frequently asked questions
What does it cost to work with you?
Monthly marketing plans start at $2,998/month (Starter), with Growth at $4,498/month and Elite at $8,998/month. Websites start at $3,500 one-time. Prices are in Canadian dollars, plus GST/HST at your province's rate. Strategy-only work is quoted in writing.
Do we have to sign a long contract?
No. There's no lock-in, and you can start with a 7-day free trial that doesn't need a credit card. Notice periods and other terms are set out in writing in your proposal.
How long until the division gets steady calls?
Nobody honest can give you a date. Paid search can produce calls within weeks of launch; organic search and reviews take months to build. We set written checkpoints at months three, six and twelve so you can judge progress against something concrete.
We tried an agency before and it didn't work. Why would this be different?
We can't promise it will be. What we do differently is start from your invoices and capacity, define what counts as a boiler job, and measure the division on booked jobs and gross profit rather than clicks. If the numbers say the division isn't working, you'll see it in the P&L as clearly as we do.
Who owns the website, domain and Google profile?
We recommend your company owns all of them from the start: the domain registered in your name, and your own logins for the website, Google Business Profile, Google Ads and analytics. Ownership terms are confirmed in writing in your proposal.
Should the boiler division have a separate brand?
It depends on your market, reputation and plans. A separate brand gives clearer search focus and a cleaner asset to sell later, but costs more and starts with no reviews. A sub-brand is faster and cheaper. The brand structure guide covers when each wins.
Do you install or service boilers?
No. We are a marketing and business consulting service for HVAC and heating companies. No installs, repairs or service calls are ever done by us; we aren't an HVAC contractor. We also don't provide engineering, mechanical design, inspection or code-compliance services.
Can you tell us what licences our technicians need?
We can name and link your provincial regulator and trades certification body and help you prepare the questions. We don't give compliance advice or verify credentials. Your regulator is the authority.
What reporting will we get?
Reporting frequency depends on the plan: monthly on Starter, weekly on Growth, and custom reporting with a real-time dashboard on Elite. For a division launch, we add a monthly division P&L review during the first year.
Can you promise rankings or a set number of leads?
No, and you should be wary of anyone who does. We set targets, track them openly and adjust the plan when something isn't working.
Do you work outside British Columbia?
Yes. We are headquartered in Vancouver and work with HVAC companies in all provinces and territories, by video call or in person as well as by phone, text and email.
What if we want to sell the company or the division later?
A division with its own brand, website and clean numbers is easier to explain to a buyer. For valuation, exit readiness and succession, the group's advisory work runs through Sedighi.ca and BizSell.ca. We don't give legal or securities advice.
What do you need from us to start?
Twelve months of boiler-related invoices, an idea of who on your team handles boiler work, your service area, and access to your current website and Google profile. The contact page lists what to include in your first message.
Is a boiler division right for us at all?
Start with your own invoices. If you did a meaningful number of boiler jobs last year without marketing them, there's likely more demand to capture. If you did almost none, the reason matters: either nobody could find you for boiler work, or your market heats mostly with something else.
Check your province's heating mix on the areas pages. A residential gas boiler division looks very different in Alberta from one in Quebec. Then check capacity: do you have at least two people who can handle boiler calls? The readiness planning service covers that.
How much should we budget?
Budget from gross profit per job, not from a percentage of revenue someone quoted you. Work out what a typical boiler job leaves after equipment, parts and labour. Decide how much of that you'll spend to win one. Multiply by the jobs you want each month. That is your ceiling for plan fees plus ad spend.
The pricing page lists our plans, and the P&L guide walks through the arithmetic with illustrative figures you can replace with your own.
What goes wrong most often?
In our experience, the commonest failures are operational, not marketing.
- launching before a second technician is ready, so the first winter's reviews suffer
- a general receptionist answering boiler calls without the right questions
- boiler revenue mixed into the main company's books, so nobody knows if the division works
- judging the division in July, when heating demand is naturally low
Each of those has a fix in the first-year sequence guide.
How do we know if it's working?
By completed jobs and gross profit, tracked separately for the division. Clicks, impressions and visits are useful diagnostics, but they don't pay wages. We set up a tracked number for the division, tag every boiler job in your job software, and review a one-page division P&L with you each month in the first year.
The three numbers we watch most closely are completed boiler jobs, gross margin and marketing cost per completed job. If those move the right way through the first heating season, the division is gaining ground even if the contribution is still thin. The division P&L service explains the setup.
What if the division underperforms?
First, find the cause. A division that gets calls but doesn't convert usually has a phone-handling, quoting or pricing problem. One that gets few calls usually has a visibility, service-area or website problem. One that converts well but loses money usually has a cost or capacity problem. Each has a different fix, and changing the marketing plan when the real issue is operational wastes money.
If, after a full heating season, the numbers still don't work, the honest answer may be to fold boiler work back into the main brand or pause the division. We'd rather tell you that than keep billing for something that isn't paying its way.
What happens in the first conversation?
We ask about your current boiler work, your team and what you want the division to become. If the numbers suggest waiting, we'll say so. If they support a launch, we'll suggest the order of work and what it would cost. Nothing starts until scope and terms are in writing.
See the contact page for what to include in your first message, or the services overview for the full list of what we do.