Marketing for a boiler division follows HVAC.Agency's published pricing: monthly plans from $2,998/month and websites from $3,500, in Canadian dollars. Sales tax is 5% GST in the West and the territories, 13% to 15% HST in Ontario and Atlantic Canada, or 5% GST plus 9.975% QST in Quebec. You can begin with a 7-day free trial: we run a digital marketing audit, a website performance check, an SEO analysis and competitor benchmarking, and you don't need a credit card. Strategy-only work is quoted in writing.
The full, current price list is on HVAC.Agency's pricing page.
Starter
$2,998 /month
Website with SEO service pages, Google Business Profile and local SEO, basic Google and Meta ads setup, monthly reporting, hosting and maintenance.
Growth
$4,498 /month
Everything in Starter plus advanced SEO and content, multi-channel paid ads, retargeting, CRM integration, review generation and weekly reporting.
Elite
$8,998 /month
Everything in Growth plus video marketing, PR outreach, a dedicated account manager, a real-time dashboard, monthly strategy calls and custom reporting.
Website packages
Essential
$3,500 one-time
5–7 page custom website in 2–3 weeks, plus $149/month hosting and maintenance.
Professional
$6,500 one-time
10–15 page conversion-focused website in 3–4 weeks, plus $249/month hosting, maintenance and CRO.
Enterprise
$12,500 one-time
Unlimited pages and locations in 4–6 weeks, plus $449/month full management.
7-day free trial · no credit card · no lock-in. 7-day free trial: digital marketing audit, website performance check, SEO analysis and competitor benchmarking. No credit card required.
Prices in Canadian dollars. Sales tax is added based on the client's province (as of October 2026, CRA rates): 5% GST in Alberta, BC, Manitoba, Saskatchewan, Yukon, NWT and Nunavut; 13% HST in Ontario; 14% HST in Nova Scotia; 15% HST in New Brunswick, Newfoundland and Labrador and PEI; 5% GST plus 9.975% QST in Quebec. Provincial sales tax (BC, Manitoba, Saskatchewan) only where it applies to the service. See full pricing on hvac.agency/pricing.
Monthly marketing plans
| Plan | Monthly fee | Scope in brief | Fit for a boiler division |
|---|---|---|---|
| Starter | $2,998/month | SEO-built website pages, Google Business Profile work and local SEO, entry-level Google and Meta ad setup, hosting, maintenance, a monthly report | One market, existing name or sub-brand |
| Growth | $4,498/month | Starter's scope, then deeper SEO and content, paid ads on several channels, retargeting, a CRM connection, review generation, reports every week | A separate brand earning reviews from zero |
| Elite | $8,998/month | Growth's scope, then video, PR outreach, a named account manager, a live dashboard, a strategy call each month, reporting built to order | Several cities launched together |
For most new boiler divisions, Starter or Growth is the realistic range. Starter covers the essentials a division needs to exist online and be found. Growth adds review generation and CRM integration, both of which matter for a division that has to earn reviews from zero and keep boiler leads separate from the rest of the company. Elite fits larger companies launching a division across several cities at once.
Website packages
| Package | Build fee | Monthly after launch | Pages and build time |
|---|---|---|---|
| Essential | $3,500 | $149 for hosting and upkeep | A custom site of 5 to 7 pages, built in about two to three weeks |
| Professional | $6,500 | $249 for hosting, upkeep and conversion work | 10 to 15 pages focused on conversion, built in roughly three to four weeks |
| Enterprise | $12,500 | $449 for full management | No cap on pages or locations, built in four to six weeks |
A sub-brand that lives inside your main site may only need Essential-sized work. A separate brand usually needs Professional, because ten to fifteen pages is roughly what it takes to cover boiler system types, repair-or-replace, maintenance and a few service areas. See the division website service.
What drives the cost of a division launch
The biggest cost driver is the brand decision. Here's how it plays out:
- Existing name: the lowest cost. Mostly new pages, profile updates and campaigns.
- Sub-brand: moderate. A distinct section or microsite, profile rework and new tracking.
- Separate brand: the highest. A new domain, a new website, a new profile with no reviews, and more paid search at first while organic visibility builds.
Other drivers:
- Number of markets. Each city or region with its own pages and campaigns adds work.
- Ad spend. Competitive markets such as the GTA or Metro Vancouver cost more per click.
- Content depth. Covering several fuels, commercial work and parts takes more pages.
- Language. A Quebec division built in French, or a bilingual New Brunswick site, adds translation and review.
The division strategy service settles these questions before you commit to a plan.
A budget check you can do yourself
Here's a way to sanity-check any marketing budget, using illustrative figures you should replace with your own. Suppose a typical boiler job leaves $1,400 in gross profit, and you're willing to spend up to a third of that, about $467, to win one. A plan at $2,998/month plus ad spend therefore needs to produce a certain number of completed jobs each month to clear that bar. If the division can't realistically win that many, start smaller, or fix capacity and pricing first. The P&L guide shows the full calculation.
How to choose
- Decide the brand structure first. It sets the website package.
- Match the plan to the markets. One city usually fits Starter or Growth.
- Plan for twelve months. A division needs at least one heating season to be judged fairly.
- Track from day one. Without the division P&L, no plan can be evaluated.
Questions about a quote? Contact us or read the FAQ.
Frequently asked questions
Is there a contract?
There's no lock-in. You can start with a 7-day free trial, which needs no credit card. The terms of any plan, including notice periods and ownership, are confirmed in writing in your proposal.
Is ad spend included in the monthly plan?
The plans cover our work: website, local SEO, ads setup and management, reporting and the other items listed. How ad spend is budgeted and billed is set out in writing in your proposal, so you know exactly what goes to Google or Meta and what comes to us.
How much should a new boiler division spend on marketing?
Work backward from gross profit per job. If a typical boiler job leaves you a known amount of gross profit, decide how much of that you're willing to spend to win it, then multiply by the jobs you need. The P&L guide walks through the arithmetic with illustrative figures.
Do prices include sales tax?
No. Prices are in Canadian dollars, and boiler divisions add their province's GST or HST, or GST and QST in Quebec.
Can we buy strategy only, without a monthly plan?
Yes. Division strategy, readiness planning and P&L setup can be scoped as standalone work and are quoted in writing before anything starts.